Google Ads Audit

Why You Need a Google Ads Audit

A Google Ads audit is essential to ensure your campaigns are optimized for performance and efficiency. Over time, ads may lose effectiveness due to competition, budget misallocation, or outdated targeting strategies. A thorough audit can help you identify areas of improvement, reduce wasted spend, and maximize your return on investment (ROI).

Key Areas of a Google Ads Audit

1. Account Structure & Campaign Organization

• Are your campaigns segmented properly?
• Are ad groups focused on specific themes or keywords?
• Is your account structured to maximize quality score and relevancy?

2. Keyword Performance Analysis

• Are you targeting the right keywords?
• Are negative keywords effectively reducing irrelevant traffic?
• Are your match types optimized for intent and cost efficiency?

3. Ad Copy & Creative Effectiveness

• Do your ads have strong headlines and clear calls to action?
• Are you A/B testing different variations?
• Are ad extensions (sitelinks, callouts, structured snippets) being utilized effectively?

4. Landing Page Optimization

• Are your landing pages relevant to the ad copy and keywords?
• Is the page speed fast enough to prevent drop-offs?
• Are conversion tracking and call-to-action elements well-placed?

5. Bidding Strategies & Budget Allocation

• Are you using manual or automated bidding strategies effectively?
• Are you overspending on underperforming keywords?
• Are budgets allocated based on high-converting campaigns?

6. Conversion Tracking & Analytics

• Is conversion tracking properly set up?
• Are Google Analytics and Google Tag Manager integrated for deeper insights?
• Are you tracking micro-conversions (such as form fills, phone calls, and time on page)?

Benefits of a Google Ads Audit

• Reduce wasted ad spend
• Improve Quality Score for lower cost per click (CPC)
• Increase click-through rates (CTR) and conversions
• Better alignment between ads and landing pages
• Ensure compliance with Google’s advertising policies